The ongoing tussle between Adobe and Apple hit an interesting new phase today, with Adobe kicking off a WE HEART APPLE campaign and posting an open letter from two of the company’s founders, Chuck Geschke and John Warnock.
Here’s what cracks me up about the whole initiative — taking a soft-and-silly tack with ad (while throwing a few clutchjabs in the process) and a “just friendly guys” stance in the letter and accompanying boardroom photo. (Think Ben and Jerry in pinpoint oxford shirts.)
“We’re just hangin’ out… bein’ approchable. And Apple wants to “undermine this next chapter of the web.’ Should one company ‘control the World Wide Web’? Shucks, we don’t think so. We don’t like bullies or monopolies.”
Yes. Worldwide domination through open standards. That’s the plan. Thank god you fellas saw the threat and are countering it with GeeWhizz Public Relations.
But while you’re at it — howzabout HTML5 authoring tools. How are those coming along? (Serious snark-free question.)
(hat tip to patspapers, et al)
